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How to Attract a Younger Generation to Join a Chapter Based Organization That is Generally Seen as Being for Grumpy Old Men

If you are trying to attract a younger generation to join a chapter-based organization that is generally seen as being for “grumpy old men,” it will be important to take a proactive approach and make some changes to your organization’s image and outreach efforts. Here are some steps you can take to attract a younger generation to your organization:

Evaluate Your Organization’s Image

The first step in attracting a younger generation is to take a close look at how your organization is perceived by others. Consider what message your website, social media presence, and marketing materials are sending to potential members. Are you portraying a dynamic, forward-thinking image, or do you appear to be stuck in the past?

Modernize Your Outreach Efforts

To attract a younger generation, it’s important to communicate with them in the channels and platforms they use most. This means having an active and engaging social media presence, using email marketing, and hosting events and activities that are relevant and appealing to a younger audience.

Emphasize the Benefits of Membership

To attract younger members, you will need to clearly communicate the benefits of joining your organization. Consider what unique value your organization brings to the table, and how it can help younger members grow personally and professionally.

Engage With the Community

Another way to attract younger members is to engage with the community and get involved in local events and activities. This can help to raise awareness of your organization and demonstrate its relevance and value to a younger generation.

Offer Flexible Membership Options

Many younger people are busy and may not have the time or resources to commit to traditional membership requirements. Consider offering flexible membership options, such as online-only membership or shorter-term commitment options, to make it easier for younger people to join and stay active in your organization.

Foster a Welcoming and Inclusive Culture

Finally, it’s important to foster a welcoming and inclusive culture within your organization. This means making an effort to reach out to diverse groups and ensure that everyone feels welcome and valued.

By taking these steps, you can help to modernize your organization’s image and outreach efforts, and make it more appealing to a younger generation. It may take time and effort, but with the right approach, you can attract a new generation of members and help your organization thrive.

Have questions or are thinking of joining AHEPA? Please contact Christian at to get started on your journey to membership.

1 Comment

  • Gus Pantelides
    Posted May 23, 2023 at 4:10 pm

    What has bees successful at our chapter…

    We have had tremendous success attracting new members, by actively seeking new members, by encouraging those moving into the area to transfer in to our chapter if they are already Ahepans and most importantly, seeking out younger members to join. RECRUIT, RECRUIT, RECRUIT is what we do week in and week out at Holy Trinity. Because of our reach out within the Tampa Bay area and church community, our chapter maintains its status of being in the top 10 in membership nationally and internationally yearly.

    Our strategy has been to seek out these individuals at our Holy Trinity Church, as well as our many social and sports functions. Many have joined AHEPA after participating in our annual AHEPA Family Fish Fry, Scholarship Golf Tournament or our Scholarship Pancake breakfast fundraisers. Others, have joined as a result of attending our many social dinner meetings, as well as our annual Thanksgiving dinner, Christmas Dinner/Dance, “AHEPA Day” celebration and our Day at the Races events.

    Most importantly, we ask our new members, transfers and younger members to become a Board of Governors member, an Officer within our chapter, chair one of our many events and provide their talent and input.


    Gus Pantelides, President
    AHEPA “Steve Tsagaris” Chapter 356
    Clearwater, FL

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